We are living in unprecedented times. Business has been impacted severely across the world, and small business owners are facing times that we would not even have imagined in our wildest dreams. With the shutdowns in economies across the world and social distancing in full effect, small businesses have suffered as this has severely impacted… Continue reading 3 Future-Readiness Ideas All Small Businesses Must Embrace
Project Management & Your Life Life is one big project. The people in your life are your coworkers. Your daily tasks test your problem-solving skills. You present your findings from these tasks to your friends and family. Then they give their opinions on how you can improve (most often, whether you like it or not).… Continue reading Project Management & Your Life
Does This Word Get Capitalized? A Beginner’s Guide to Copywriting Copywriting. It’s everywhere and entwined in almost everything. Ads. Websites. Emails. Marketing, advertising, and sales revolve around this crucial task. Having recently ventured into the land of copywriting, here’s a list of tips, tricks, and resources to aid you on your quest for magnificent copy.… Continue reading Does This Word Get Capitalized? A Beginner’s Guide to Copywriting
Anyone can call themselves an entrepreneur. It’s not that hard to make a small bit of money this year. But if you want to become a real entrepreneur – the kind of professional who offers world-class products and services, the kind of person who can make enough money to live life entirely on your terms… Continue reading Things You Need to Sacrifice If You Want To Become a 6-Figure Entrepreneur
Mobile website design is essential. Why? Because mobile devices are revolutionizing the way we connect, and as a result, the way businesses operate. In fact, the majority of web traffic now comes from mobile devices. “Mobile is becoming not only the new digital hub, but also the bridge to the physical world,” said Thomas Husson,… Continue reading Mobile Website Design in 2020: Everything You Need to Know
Mission Im-PURPOSE-ible Explaining Your Brand Vision & Mission Why? Of all the question words, this one looms over your head like a hawk circling prey. The word gets especially confusing in business scenarios. According to Gallup research, only 41% of employees knew the reason in which their company stands and their company’s differentiating factors. That’s… Continue reading Mission Im-PURPOSE-ible Explaining Your Brand Vision & Mission
The online world is a challenging place, especially when it comes to running an online business. The online world is full of technical challenges that require expertise in coding, SEO (search engine optimization), and design. Challenges also exist in terms of creating and managing content across different online platforms. Finally, advertising online is vastly different… Continue reading Are You Prepared for the Online World? Protecting Your Online Business
With all of the new ways to reach customers online, email marketing continues to be the most effective way to find new customers and stay connected with current customers. However, while email has been around a while, the methods we use email have changed. It is no longer effective just to blast them all with… Continue reading Email Marketing Tips to Improve Customer Loyalty
A lot is on the line to ensure that you advance the ideas and concepts with the greatest potential through your innovation pipeline. For data-driven organizations, the mainstay has been the traditional concept-test and purchase intent survey; however, these methods often lead to results that are inconclusive and may not reflect true purchase behavior. To… Continue reading Measure Concept Engagement, Not Just Purchase Intentions
All You Need Is the Air That We Breathe What the World Is Doing to Improve Air Quality Too often we are afraid to watch the news in fear of upsetting ourselves. For hours, we have sat waiting for a stroke of good news throughout the rainstorm of bad. Well, your search for positive news… Continue reading All You Need Is the Air That We Breathe