A decade ago when somebody mentioned business to business connections and relationships, it used to mean face to face elaborative meetings consisting of the top priority members of both the companies present and involved within each step of the decision-making process, all this and much more just to sign a contract and make a business… Continue reading 8 Ways to Strengthen Firm Control On Your B2B Marketing Through Online Presence

Shopping online was once viewed as a novelty. Today, most of us make purchases online through Amazon, eBay, and countless e-commerce websites every week. We were also there when big bulky cellphones transitioned into the sleek, powerful mini-computers we have today. The popularity of online businesses and smartphones go hand in hand. Instead of sitting… Continue reading 5 Ways to Improve Your Mobile Marketing Strategy

In current times, link building campaigns have become more of a norm rather than an exception. Given their numerous benefits, it is imperative that you have appropriate links in place to gain good search engine rankings. Links continue to be the primary factor for Google rankings in 2019. They have an important role to play… Continue reading Techniques and Tools of Link Building that Work!

Over the last few months, fears of infection combined with lockdowns and movement restrictions have pushed more people than ever online and onto social media. On social media, users feel that they have a safe space to interact, be entertained, distract themselves, and find inspiration without any risk of contagion. July 2020 saw a rise… Continue reading What Marketers Need to Know About People’s Social Media Patterns During the Pandemic

Small businesses might not have the same personnel resources as larger ones, but they still have access to the great equalizer: data. That data creates challenges in collecting and ensuring its integrity. In short, data-driven insights come with a variety of unknowns. To really see the impact of data, small businesses need to be deliberate… Continue reading 3 Ways Small Businesses Can Use Data Insights for Growth

#Relatable Relatability & Marketing in 2020 Mask slid down your face as you were talking? #Relatable Rocked pajama pants to your last Zoom meeting? #Relatable Traveled to 18 different grocery stores to find ONE roll of toilet paper? #Relatable   New norms have reformed our definition of relatability. This has caused content creators to get… Continue reading #Relatable: Relatability & Marketing in 2020

Every company promoting goods or services on the Internet can benefit from social networking services. Social media is widely used by a large and diverse range of demographics, and for many it’s addictive. But businesses should not overlook the leading tendencies of social media users, including the time of day, day of the week, and… Continue reading Top 6 Ways to Increase Your Brand Awareness Through Social Media Marketing (SMM)

Increase Your Efficiency at Work You know those days where it feels you’re like running, but you never get anywhere? You’re working longer hours just to get projects done. We all get that way sometimes… it’s a factor of life. Instead of sulking in worry and stress, try reversing the way you work. Adding or… Continue reading Increase Your Efficiency at Work

Every great product starts with a brilliant idea – and searching for people, resources and funds to implement it. How you’ll fund the business venture is the first question that arises once you come up with an idea. You can acquire investments by pitching your project to funding organizations or angel investors. I know how it… Continue reading What You Need to Know Before Pitching a Product Idea to Investors

Project Management & Your Life Part 2 Didn’t get enough from our first “Project Management & Your Life” article? We love to see that hunger for project management knowledge. 👏🏽 Anyways, I’ll let you get down to the learning!   Deliverable This is the result(s)/output(s) of a completed project. Results can be exemplified in reports,… Continue reading Project Management & Your Life Part II