Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that all the noises coming from… Continue reading Can Your Business Survive a Second Wave of COVID-19?
Training Your Gut: Business Edition Over 40% of CEOs said they rely on intuition over big data for decisions. That’s a hefty percentage. While big data and analytics are monumentally helpful in making decisions, a seasoned intuition proves itself irreplaceable. If the good old gut feeling was not to be trusted, humans would have perished… Continue reading Training Your Gut: Business Edition
The economic impacts of the pandemic are becoming more tangible with each passing day. A survey conducted by the Census Bureau determined that out of the 51% of companies reporting they had experienced substantial negative effects related to COVID-19 two months ago, 38% face the same challenges today. Many businesses have adopted a belt-tightening approach.… Continue reading Thriving Beyond COVID-19: The New Marketing Model for Small Businesses
Market research is at the core of every great marketing strategy. It’s the only way to truly understand your industry, customers, and competitors on an intimate level. Generally speaking, every market research execution can be broken into one of four overarching types of market research. To make it easier to refine your marketing research efforts,… Continue reading 4 Types of Market Research to Fuel Your Marketing Strategies
Vanquish Excuses, Start Exercising You said today’s the day. Running shoes awaiting the sweet slap of pavement sit by the door. Earphones and athletic clothes lounge on the dresser, ready for the workout ahead. YET. Somehow all those signals and reminders didn’t motivate you to get moving. We push it off and push it off,… Continue reading Vanquish Excuses, Start Exercising
Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%… Continue reading Brand Crisis Management: How Do You Respond to a Crisis in Business?
Anyone can set up and launch a campaign. These days, platforms are extremely user-friendly with tons of great documentation and how-to guides to help entrepreneurs and side-hustlers promote their killer products and services. But just because anyone can do it, doesn’t mean they can do it well. Diving straight into the deep end of online… Continue reading Launching a PPC Campaign? Start With Strategy
5 Critically Important Boundaries for Remote Students or Workers The world plunged into the remote work deep end overnight. Suddenly, teams worked out of Zoom instead of conference rooms, pajama pants instead of slacks. Although this shift came on much faster than imagined, workers worked desperately to developed strategies to cope. As a fresh college… Continue reading 5 Critically Important Boundaries for Remote Students or Workers
Today’s shopper behavior changes create an opportunity to quickly pivot and turn new recruits into tomorrow’s best customers. Chances are you and your family have made countless adjustments as a result of the pandemic. We all have. It’s true in our driving behavior, in how we communicate, how we eat, and how we shop. Consumers… Continue reading 4 Steps to Turn New Buyers into Loyal Customers
“Scraping the Bottom of the Barrel” Inspiration for Bloggers The inspiration well ran dry, huh? 😔 We’ve all been there. Those times when you are really scraping the bottom of the barrel for ideas are not our proudest moments. But here’s something that will blow your mind: Writer’s block is not an ailment, but an… Continue reading “Scraping the Bottom of the Barrel” Inspiration for Bloggers