Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the… Continue reading How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Fewer kids were trick-or-treating, fewer houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,… Continue reading Holiday Marketing and Promotions That Work in 2020

Of course, you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around relationship success factors, specifying everything from preferred image formats, to allowable days, times, and methods to… Continue reading Optimizing Communication with Web Designers