You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone… Continue reading What Marketing Competitor Analysis Is and How to Do it

Companies are giving employees more time, money, and flexibility to recognize the new reality of 100% remote work. The future of work is a hybrid solution that will include both remote and in-person work, according to Rhiannon Staples, chief marketing officer at the people management platform Hibob. “There is still value in meeting face to… Continue reading 10 new perks of remote work

Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid?   1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative