Very Good Butchers is a Canadian company selling bean based vegan meat products. After 3 years of operation, Very Good Butchers had become the highest selling vegan meat company in Canada, so we were hired to increase their conversion rate and expand their sales to the United States.
With rankings only in Canada, our job was to increase search engine rankings (and revenue) for Very Good Butchers. Alternative meats is a fiercely competitive niche, so we focused heavily on initial heavy keyword research and long-tail rankings. After 3 months, Very Good Butcher's United States revenue had a 300% increase.
Very Good Butchers currently serves Canada and the United States. Customer behavior is different per country, so our conversion rate optimization and split-testing had focused on optimizing for both American and Canadianusers, respectively.
Along with executing coding designs for winning split tests, we built custom geolocation functionality to keep orders within each country in their own inventory management system.
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