Today’s shopper behavior changes create an opportunity to quickly pivot and turn new recruits into tomorrow’s best customers. Chances are you and your family have made countless adjustments as a result of the pandemic. We all have. It’s true in our driving behavior, in how we communicate, how we eat, and how we shop. Consumers… Continue reading 4 Steps to Turn New Buyers into Loyal Customers
“Scraping the Bottom of the Barrel” Inspiration for Bloggers The inspiration well ran dry, huh? 😔 We’ve all been there. Those times when you are really scraping the bottom of the barrel for ideas are not our proudest moments. But here’s something that will blow your mind: Writer’s block is not an ailment, but an… Continue reading “Scraping the Bottom of the Barrel” Inspiration for Bloggers
With over 700 million monthly active users that consists of world-class brands, celebrities and everyday people around the world, one may conclude that Instagram is arguably the most popular social network in the world today. The success of Instagram can be attributed to a focus on visual content; over 95 million pictures and videos are… Continue reading Increase your Sales via Instagram Marketing
LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to… Continue reading New LinkedIn Ads Features Every B2B Advertiser Should Know
A decade ago when somebody mentioned business to business connections and relationships, it used to mean face to face elaborative meetings consisting of the top priority members of both the companies present and involved within each step of the decision-making process, all this and much more just to sign a contract and make a business… Continue reading 8 Ways to Strengthen Firm Control On Your B2B Marketing Through Online Presence
Shopping online was once viewed as a novelty. Today, most of us make purchases online through Amazon, eBay, and countless e-commerce websites every week. We were also there when big bulky cellphones transitioned into the sleek, powerful mini-computers we have today. The popularity of online businesses and smartphones go hand in hand. Instead of sitting… Continue reading 5 Ways to Improve Your Mobile Marketing Strategy
In current times, link building campaigns have become more of a norm rather than an exception. Given their numerous benefits, it is imperative that you have appropriate links in place to gain good search engine rankings. Links continue to be the primary factor for Google rankings in 2019. They have an important role to play… Continue reading Techniques and Tools of Link Building that Work!
Over the last few months, fears of infection combined with lockdowns and movement restrictions have pushed more people than ever online and onto social media. On social media, users feel that they have a safe space to interact, be entertained, distract themselves, and find inspiration without any risk of contagion. July 2020 saw a rise… Continue reading What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
Small businesses might not have the same personnel resources as larger ones, but they still have access to the great equalizer: data. That data creates challenges in collecting and ensuring its integrity. In short, data-driven insights come with a variety of unknowns. To really see the impact of data, small businesses need to be deliberate… Continue reading 3 Ways Small Businesses Can Use Data Insights for Growth
#Relatable Relatability & Marketing in 2020 Mask slid down your face as you were talking? #Relatable Rocked pajama pants to your last Zoom meeting? #Relatable Traveled to 18 different grocery stores to find ONE roll of toilet paper? #Relatable New norms have reformed our definition of relatability. This has caused content creators to get… Continue reading #Relatable: Relatability & Marketing in 2020