Top 5 SEO Optimization Strategies for Your Website

1593981006

There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively.

The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing on the top SEO optimization strategies for your site, you can perform well in search.

The Top 5 SEO Optimization Strategies for Your Website

1. Mobile Optimization

It should be no surprise that 60% of Google searches are performed on mobile. If you’re looking to attract search engine traffic, it’s time to optimize your site for mobile.

To check if your website is mobile-friendly, use Google’s Mobile-Friendly Test tool. Simply paste your URL into the tool and Google will analyze your site and determine whether or not it is mobile-friendly. If your website fails the test, the tool will provide you with some suggestions to help you improve your site for mobile visitors.

The best solution for mobile optimization is a mobile-responsive website theme. This allows your website to automatically adjust to any screen where it is viewed. WordPress offers hundreds of responsive themes that you can use for your website, many of which are free. You can view some responsive website themes here.

2. Website Speed

Page speed has a direct impact on both traffic and conversions. While page speed is essential for user experience, it’s even more so to web crawlers who won’t waste their time attempting to read and understand the context of a page that takes too long to load. The slower your pages load, the less likely they are to be indexed by Google.

Hundreds of factors can have an impact on your page speed. Tools like Google’s PageSpeed Insights quickly analyze the content of a web page and generate suggestions to help improve your page speed. For other optimization ideas to help increase your page speed, check out this video on website page speed.

3. On-Page SEO

On-page SEO refers to the practice of optimizing your site’s web pages to improve your rankings and earn organic traffic. This typically includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of authority, expertise, and trustworthiness.

On-page SEO is important because it helps search engines understand your website and its content. More importantly, on-page SEO can help identify whether your content is relevant to a searcher’s query.

At the bottom of this blog, we’ve included a link to our free On-Page SEO Guide where we detail ethical and effective on-page best practices for your website.

4. Link Building

Links have been among the top ranking factors for quite some time now. Links are a signal to Google that your site is a quality resource, worthy of citation. In turn, sites with more backlinks tend to earn higher search rankings.

It’s important to keep in mind that in the case of link building, quality trumps quantity. Your focus should be only on attracting links from websites with high domain authority, a decent amount of backlinks, and a significant amount of traffic. Tools like SEMRush will easily pull data for you to identify these sites.

5. High-Quality Content

Without great content, your marketing message will get lost in the vast amount of noise created by today’s digital marketplace. If you want to stand out in the SERPs, it’s time to begin producing powerful and compelling content.

Search engines need help understanding the context of your content. You can facilitate this by incorporating these best practices for content:

Including H1, H2 and H3 headers
Using ALT Text on images
Incorporating internal and external hyperlinks
Writing a descriptive title and meta description
Incorporating long-tail keywords into the text of the content
Making sure your web pages have at least 300 words worth of content so they can be crawled

The Secret to a Strong SEO Strategy

No matter your industry, the success of today’s businesses relies on your ability to be found online. Implementing a strong, quality SEO strategy is not only beneficial to a brand and its marketing efforts, but it is critical to its web presence, especially within competitive markets. Including the 5 SEO optimizations highlighted in your SEO strategy are a sure way to improve your rankings.

4NcE8A2kxkQ

Original Source: feedproxy.google.com

Other Blog Posts

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

pexels pixabay 270700

Conversion Rate Optimization

  What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app.  ...
Read More
pexels serpstat 572056 scaled

How We Added $500,000 In Sales With 3 Stupid Simple Split Tests

In today’s advertising market there’s a million-dollar question that everyone has. “How can I increase my sales WITHOUT increasing my ad spend?” Legends say those ...
Read More
1619139619 1

Generate More Leads With These 3 Tools

Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes ...
Read More
1618936212 1

4 Reasons Why You Should Get AdWords Certified

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough ...
Read More
Blog header 3 9

How to Use Social Proof to Boost Your Online Marketing

Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the ...
Read More

Talk With Us

Name(Required)
Email(Required)
Please let us know what's on your mind. Have a question for us?
×