Brand Management

29/05/20

Wazzup Dawg? A Reflection in Brand Voice

Hey. Hiya. Hello. Greetings play a major role in how you see someone. Addressing your boss with the same verbiage of a college frat boy might not go over too well. So, what about brand voice? What kind of conversational should your brand be? The answer lies crocheted into your brand image quilt. When contemplating… Continue reading Wazzup Dawg? A Reflection in Brand Voice

25/05/20

How Social Media Has Changed Us: COVID-19 edition

How Social Media Has Changed Us: COVID-19 edition What’s the first thing you grab in the morning?  A glass of water? Probably not. Your toothbrush? Eh. How about your phone? Think about that. The amount of people looking at their phone within the first few minutes of waking up and/or brushing their teeth is astounding.… Continue reading How Social Media Has Changed Us: COVID-19 edition

12/05/20

6 Ways to Battle Bad Online Reviews

6 Ways to Battle Bad Online Reviews One of the hardest lessons to learn as a kid was that not everyone is going to like you. Believe me, I tried to push the boundaries with candy bribery, but it only lasted as long as the sugary goodness did. After that, the social atmosphere resumed as… Continue reading 6 Ways to Battle Bad Online Reviews

23/03/20

Color your Brand: A Step-By-Step Guide to Brand Color Selection

Color your Brand: A Step-By-Step Guide to Brand Color Selection Ever notice how the colors in a restaurant make you want to stay or leave? Your favorite date-night restaurant surrounds you with warm colors and dimmer lighting to make you feel at home. Gentle music and the smell of fresh food permeates the air to soothe… Continue reading Color your Brand: A Step-By-Step Guide to Brand Color Selection

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