Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people… Continue reading How to Use Social Proof to Boost Your Online Marketing
Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%… Continue reading Brand Crisis Management: How Do You Respond to a Crisis in Business?
Hey. Hiya. Hello. Greetings play a major role in how you see someone. Addressing your boss with the same verbiage of a college frat boy might not go over too well. So, what about brand voice? What kind of conversational should your brand be? The answer lies crocheted into your brand image quilt. When contemplating… Continue reading Wazzup Dawg? A Reflection in Brand Voice