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Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people… Continue reading How to Use Social Proof to Boost Your Online Marketing

Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid?   1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative

Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm made content king. This explains why… Continue reading AI Content Creator: 5 Ways it Helps Your Blog Grow

Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%… Continue reading Brand Crisis Management: How Do You Respond to a Crisis in Business?

There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing… Continue reading Top 5 SEO Optimization Strategies for Your Website

This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. Many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar.   What even is a… Continue reading 5 Reasons to Start Creating Webinars NOW