That old piece of trivia that paper money carries more germs than your toilet seat has never been more relevant. Society was already trending away from physical bills, but recent studies have found that 60% of consumers plan to use digital payments instead of physical in the future because of COVID-19. It’s official: cashless and… Continue reading Why electronic payment processing is the future of digital banking
Blockchain and cryptocurrency are perhaps the youngest industries in the modern economy. Bitcoin was launched in 2008 and most cryptocurrency businesses and blockchain projects are a few years old. However, the rise of this small industry has been great and now there is an entire sector of blockchain-related services and tangible businesses. One of such… Continue reading The Need for Marketing and PR For Blockchain Companies
The CRM industry just got a little more competitive, as Microsoft and Adobe have announced a partnership aimed at launching a new CRM that will ideally compete with Salesforce down the road. Salesforce has been the king of the mountain when it comes to Customer Relationship Management (CRM) software for years. The company’s robust offerings… Continue reading Microsoft and Adobe Team Up for New CRM to Take on Salesforce
If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing… Continue reading 16 Technology Trends Shaping eCommerce in 2020
Do email campaigns still have a place in your B2B digital strategy during the coming year after the exponential growth of social media during the COVID-19 pandemic? Although some prognosticators always pop up to proclaim the death of email marketing at the end of every year, the opposite is true. Email is not dead. It… Continue reading Social Media vs. Email Campaigns: Followers or Lists?
Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the… Continue reading How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool
If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Fewer kids were trick-or-treating, fewer houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,… Continue reading Holiday Marketing and Promotions That Work in 2020
Of course, you hope to find the perfect web designer: someone with exceptional technical chops, who is also personable, responsive, detail-oriented, a great business partner, and optimally, a mind-reader who anticipates your every need. Many pros educate clients around relationship success factors, specifying everything from preferred image formats, to allowable days, times, and methods to… Continue reading Optimizing Communication with Web Designers
Creating Industry Connections (Virtually) Graduating amidst a pandemic was not how I pictured spending my senior year of college. Life changed in an instant. The job market shrank. My classmates and professors were at home, scattered around the globe instead of in a single classroom. Person-to-person interaction became rare and exclusively transactional. We are slowly… Continue reading Creating Industry Connections (Virtually)
Do you want to learn how to optimize your checkout page? Many business owners and marketing teams do an excellent job of leading consumers to their order page by delivering valuable content and actionable advertising. But, despite their efforts, they still struggle to secure sales. The average cart abandonment rate across all industries is a… Continue reading How to Optimize Your Checkout Page for More Sales