Microsoft and Adobe Team Up for New CRM to Take on Salesforce

The CRM industry just got a little more competitive, as Microsoft and Adobe have announced a partnership aimed at launching a new CRM that will ideally compete with Salesforce down the road.

Salesforce has been the king of the mountain when it comes to Customer Relationship Management (CRM) software for years. The company’s robust offerings paired with its vast popularity with established corporations and small businesses alike have made it near impossible to compete in any meaningful way.

Now, however, Microsoft and Adobe will be pooling their resources to put together an AI-powered CRM that will seek to dethrone Salesforce from its cushy spot atop the industry.

More on this – see our guide to the Best Salesforce Alternatives


Microsoft and Adobe Partner for New CRM

Announced earlier this week, Microsoft, Adobe, and – an enterprise AI software provider – are partnering together to create C3 AI CRM powered by Microsoft Dynamics 365, an artificial intelligence-driven CRM poised to give Salesforce a run for its money.

“Bringing an AI-first, industry-specific approach, C3 AI CRM delivers a precision system of intelligence that unlocks powerful new capabilities for customers,” said Ed Abbo, CTO of in a Microsoft post.

The new CRM will be a combination of Microsoft Dynamics 365, Adobe Experience Cloud, and’s industry-specific data models, allowing for end-to-end customer engagement and real-time customer profile updates, all built with intuitive artificial intelligence at its core.


What Is C3 AI CRM?

Simply put, C3 AI CRM is going to be an incredibly robust, AI-powered CRM aimed at competing with the best of the best. With the integrations of Microsoft Dynamics 365 and Adobe Experience Cloud, this new CRM will be “an integrated suite of industry-specific AI-enabled CRM solutions including marketing, sales, and customer service.”

C3 AI CRM is aimed at a wide range of industries, including “financial services, oil and gas, utilities, manufacturing, telecommunications, public sector, healthcare, defense, intelligence, automotive, and aerospace.”

While Microsoft and Adobe are the big names here, the addition of’s technology is the real story

While Microsoft and Adobe are the big names here, the addition of’s technology is the real story. This level of artificial intelligence in a CRM platform is unheard of to date, and that’s kind of what the partnership is going for. It will empower companies to truly automate a wide range of business operations while collecting a whole lot of actionable data that can help you improve your business.

C3 AI CRM is an enterprise-facing software, “enterprise” being the keyword here. The reality is that small businesses won’t really need the level of data-driven insight provided by the hearty CRM, so a more reasonable (likely less expensive) option is likely your best option.


Why You Need a CRM for your Business

In 2020, it’s becoming painfully obvious that business technology, like CRM software, is integral to the success of a business. Not only does it allow for seamless automation of business operations and improved productivity across your team, but it also allows businesses to be flexible. And with a global pandemic in full force right now, a little flexibility can go a long way.

“This year has made clear that businesses fortified by digital technology are more resilient and more capable of transforming when faced with sweeping changes like those we are experiencing,” said Satya Nadella, CEO of Microsoft.

Between furloughed employees, lost customers, and a dramatically different business landscape, the pandemic has made it hard to do business. But with the right CRM platform, you’ll be able to mitigate the losses through automation, while pivoting your marketing strategy at the click of a button.

That’s why C3 AI CRM is such a big play. With the focus on AI, businesses will be able to truly automate a wide range of functionality, while still addressing customer needs in an orderly fashion. This kind of intelligent software has become common, with Zendesk and the rest of the industry utilizing AI tech to truly transform customer service.


CRM Alternatives

If you are looking for a CRM platform to improve your business, but don’t think you necessarily need a robust, AI-powered platform like C3 AI CRM or Salesforce, there are plenty of other options on the market today that might be a good fit.


Check out our best CRM providers guide for more information


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