Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands. To succeed, you need a suite of online helpers. Out of the more than ten different tools, most folks regularly use for online lead campaigns, each tool varies in terms of importance. Three tools stand out above the rest, in fact.
Below are three tools that are at the forefront of every strategy that I put together, driving campaigns and generating positive ROI.
If you are looking to put together a stack of social selling tech that will help you manage your campaigns, connect with your most important clients, and create a reliable social presence that will generate you leads for years to come, I recommend starting with these three social selling tools:
1. LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best social selling tool available today, bar none. No other tool has access to the huge amount of data that LinkedIn has on its hands. Sales Navigator is a monthly subscription that drastically extends the platform’s features to include many sales tools that help you identify prospects, make contact with them, and make connections with your target audience. Truth be told, social selling wouldn’t be nearly as effective without LinkedIn Sales Navigator. It is without a doubt the more powerful tool in anyone’s arsenal and helps you identify, reach out to, and engage with your ideal buyer persona.
Hootsuite is a powerful tool for managing a range of social accounts across all of the popular platforms. It makes it easy for you to manage different brands and schedule high-impact social posts across their accounts. Additionally, since personal conversations are such a big part of social selling, you can use the platform to manage and monitor your conversations across accounts as well. The deep analytics offered by HootSuite is great for tracking your efforts and seeing how different tactics are working across different social networking platforms. While there are many options out there for social media management, Hootsuite stands above the rest, in my opinion.
3. HubSpot CRM
When you’re engaging in conversations with hundreds of prospects across multiple platforms, managing those relationships can become quite that task. HubSpot CRM is the perfect solution. HubSpot might be known for its inbound marketing software. Still, their customer relationship management tool is available for free, giving you room to grow if you decide to subscribe to the rest of their tools at a later date. HubSpot CRM is free, simple to use, and contains all of the necessary features for tracking your interactions with prospects while giving yourself room to grow in the future.
This article was previously published on SocialSellinator’s blog.
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