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What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. In the context of E-commerce, CRO is the optimization of digital sales conversions.
Why is this important? It is our observation that the most successful E-Commerce entrepreneurs are able to more effectively scale their brands if they focus on the details. Given recent developments with IoS14 and other laws pertaining to customer privacy, now it is harder than ever to effectively market digitally. What many entrepreneurs fail to realize is that there are minor tweaks that could be made throughout their sales funnel that can have a large impact on their profit number. This is where we always recommend that our clients focus on conversion rate optimization as this will pay long-term and compounding return on investment.
6 Elements of CRO That You May Find Useful
What is Split Testing? Split Testing is running traffic to 2 different sites and seeing what works better. Split Testing, for the most part, is a technique in which “more seasoned” online sellers follow through on.
Like A/B testing, split testing ensures that decisions are not made by gut or guesswork. It gives you the opportunity to compare and see which one works best for you. It allows you to compare two different versions of your website or landing page and see which one does a better job of converting visitors into customers. In order to truly optimize your sales process, we view split testing as ESSENTIAL to the long term success of your brand.
Who are The Ecommerce Accountants?
The Ecommerce Accountants is an Accounting Firm that specializes in accounting & taxes for Ecommerce Businesses and other Digital Entrepreneurs. All of our clients are E-Commerce Entrepreneurs. On a daily basis we work with sales channels that include Shopify, Amazon, Etsy, Ebay, and Walmart sellers. Within each of these sales channels we work with clients that drop ship, wholesale, warehouse inventory, 3PL inventory, and even Print-on-Demand. Our clients also advertise and market across many platforms including Facebook, Tiktok, Bing, Pinterest, Google, Snapchat, and even influencers. As you likely already know, each of these areas have their own built in complexities, and given our broad experience in the space, we have a competitive advantage in terms of understanding your Online Sellers.
Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands. To succeed, you need a suite of online helpers. Out of the more… Continue reading Generate More Leads With These 3 Tools
In today’s advertising market there’s a million-dollar question that everyone has. “How can I increase my sales WITHOUT increasing my ad spend?” Legends say those who are capable of doing this have already ascended to marketing mount olympus and have tea time daily with Russel Brunson and Gary Vee… Seriously though. Especially after 2020, ad… Continue reading How We Added $500,000 In Sales With 3 Stupid Simple Split Tests
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on… Continue reading 4 Reasons Why You Should Get AdWords Certified
Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people… Continue reading How to Use Social Proof to Boost Your Online Marketing
You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone… Continue reading What Marketing Competitor Analysis Is and How to Do it
Companies are giving employees more time, money, and flexibility to recognize the new reality of 100% remote work. The future of work is a hybrid solution that will include both remote and in-person work, according to Rhiannon Staples, chief marketing officer at the people management platform Hibob. “There is still value in meeting face to… Continue reading 10 new perks of remote work
Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid? 1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative
Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm made content king. This explains why… Continue reading AI Content Creator: 5 Ways it Helps Your Blog Grow
Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business. It never hurts to have… Continue reading 10 Awesome Social Media Tools to Try This Year
That old piece of trivia that paper money carries more germs than your toilet seat has never been more relevant. Society was already trending away from physical bills, but recent studies have found that 60% of consumers plan to use digital payments instead of physical in the future because of COVID-19. It’s official: cashless and… Continue reading Why electronic payment processing is the future of digital banking