If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Fewer kids were trick-or-treating, fewer houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different.
This year’s holiday season is likely to feel different too. So, it’s really important that you get your holiday marketing and promotions into the holiday spirit to help delight and cheer up your customers. Just because retail stores are closed, doesn’t mean Santa isn’t in his workshop!
The best way to achieve success these holidays is to start planning and executing your holiday and marketing promotions ASAP. The more you do now, the more you can focus on making sales come the holidays. Also remember, online holiday sales are expected to surge to $189 billion, meaning this season will be more competitive than ever.
The best way to break through the clutter is to think of outside the box and find creative ways at tackling your holiday marketing and promotions. So let’s get into the 3 areas you should be focusing on these holidays: your products, your website, and your advertising.
Products are the heart of your business. They are quite literally your money maker. It’s so important that your products shine just as bright as any Christmas tree so your customers have seen. And no, we don’t mean literally make them shiny. We just mean making them look as pristine as possible and giving your customers the best sense of what your products are like without physically holding them.
Webroom your products. You’re not IKEA. You likely don’t have a big warehouse where you can showcase your products. Or at least you don’t during COVID. However, this doesn’t mean that you can’t give your customers a similar experience. You can give customers a look at virtually every angle of your product by working with a developer to create 360-degree product shots. Or if you’re on a budget and more of a DIY’er, you can still create amazing product shots following these 5 simple tips.
Holiday packaging. This is another great opportunity to bring a little more holiday spirit into the air. Odds are a lot of your products being shipped out these holidays are purchased as a gift, and nothing makes a gift better than great wrapping. Simple things like a white string, a bow, and a pinecone scream holidays and can all be purchased at the dollar store. Also, try to keep your logo or company name somewhere on the wrapping so that when people share their gifts on social media they’ll see your company.
Bundle up. If you live in a colder climate you should definitely bundle up these holidays, but that’s not what we’re talking about. Gift bundles are a great way to drive extra revenue. If some of your products complement other ones, offer them up in a bundle at a discounted holiday rate. Even though you’re making a little less per sale, you end up selling way more product. Best of all, your customers will appreciate you for it.
Give a gift. Get a customer. Believe it or not, selling products to your customers isn’t your number one goal these holidays. What your priority should be, is giving your paying customers an unbelievable experience to keep them coming back for years to come. Retaining as little as 5% of customers can increase your profits by 25% – 95%. One of the best strategies for client retention is giving a small gift card with purchases. Not only will your customers feel appreciated, but there’s a high chance they’ll come back to your shop soon.
Think about your favorite brick and mortar store in the middle of summer. Now try to visualize what that store looked like during last year’s holidays. Odds are it was unrecognizable and underwent a radical holiday makeover. Stores completely change the way they look to get customers in the holiday spirit, or in other words, the spending spirit. The same needs to be done to your website in both appearance and performance if you want to maximize your profits these holidays.
Creating a sense of urgency. We’ve all seen those Black Friday videos where people stampede over others and there are two reasons for them. Reason one is some people are animals. Reason two is because the psychology of urgency is a very real thing that drives sales. Pop-up ads are one of the best ways to do this when people are shopping online. You can program your site to deliver a pop-up ad that notifies customers that whatever product they’re looking at is running low on stock and that this might be their only opportunity to buy it.
Refresh your SEO for the holidays. What good is a website if people can’t find it? You’ve probably nailed your SEO for whatever it is you sell, but during the holidays people don’t always know what they’re looking for. Instead, they search for terms like, “gift ideas for wife” and you need to optimize your SEO for this seasonal change in consumer behavior. Check out this list of keywords and see if there’s a way for you to incorporate them into your website copy.
Update your landing page. This is the first thing that people see when they enter your site. Consider changing up the font to something more festive and wishing people a happy holiday the moment they arrive to get them in the holiday spirit. Even more important, however, is making sure that your holiday promotions are at the forefront of your landing page. Also, double-check to make sure that your landing page looks just as good on mobile as it does on your desktop.
When it comes to your holiday marketing and promotions you need to be strategic about your advertising. Not only are the holidays the busiest time for shopping, they’re also the busiest time for advertising. Here are some tips to stick out from all the clutter.
Touch on emotion. People have an emotional attachment to the holidays. To most, it means time with their families and friends. When writing your ad copy try to make your customers actually feel something when they read it.
Optimize social media. Little things go a long way on your socials. Try changing up your company’s profile picture to give it a touch of holiday spirit. Also, use hashtags on your social media that you anticipate people searching these holidays. Lastly and arguably the most important is try to encourage discussions on your social channels. When people are engaged in a discussion, that thread will often appear in their friends’ newsfeeds.
Produce festive ads. Your ads should be clearly communicating what your promotions are, but they should also be conveying a sense of the holiday. Add festive imagery to your ads as well as using festive fonts. If you see a font you like somewhere else, WhatTheFont is a great app that scans fonts and lets you choose from similar ones.
Target where your consumers already are. Since it is such a competitive time of the year, you don’t want to waste money advertising where your message will get lost in the holiday clutter. Get the most out of your advertising budget by targeting channels your customers are already frequently shopping at.
Remember, the more you do now the more successful you will be when it comes time to sell. Holiday marketing and promotions are a ton of work, but when done effectively, the rewards are more than worth it.
The shopping season isn’t just around the corner, it’s here. Now. If you have any questions please don’t hesitate to reach out to us. We’re here to help you succeed.
PS: Feel free to download our holiday merchant guide which has a ton of more great tips.
Original Source: feedproxy.google.com
What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. In the context of E-commerce, CRO is the optimization of digital sales conversions. Why is this important? It is our observation that the most successful E-Commerce entrepreneurs are able… Continue reading Conversion Rate Optimization
Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands. To succeed, you need a suite of online helpers. Out of the more… Continue reading Generate More Leads With These 3 Tools
In today’s advertising market there’s a million-dollar question that everyone has. “How can I increase my sales WITHOUT increasing my ad spend?” Legends say those who are capable of doing this have already ascended to marketing mount olympus and have tea time daily with Russel Brunson and Gary Vee… Seriously though. Especially after 2020, ad… Continue reading How We Added $500,000 In Sales With 3 Stupid Simple Split Tests
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on… Continue reading 4 Reasons Why You Should Get AdWords Certified
Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people… Continue reading How to Use Social Proof to Boost Your Online Marketing
You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone… Continue reading What Marketing Competitor Analysis Is and How to Do it
Companies are giving employees more time, money, and flexibility to recognize the new reality of 100% remote work. The future of work is a hybrid solution that will include both remote and in-person work, according to Rhiannon Staples, chief marketing officer at the people management platform Hibob. “There is still value in meeting face to… Continue reading 10 new perks of remote work
Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid? 1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative
Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm made content king. This explains why… Continue reading AI Content Creator: 5 Ways it Helps Your Blog Grow
Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business. It never hurts to have… Continue reading 10 Awesome Social Media Tools to Try This Year