You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone… Continue reading What Marketing Competitor Analysis Is and How to Do it
Blockchain and cryptocurrency are perhaps the youngest industries in the modern economy. Bitcoin was launched in 2008 and most cryptocurrency businesses and blockchain projects are a few years old. However, the rise of this small industry has been great and now there is an entire sector of blockchain-related services and tangible businesses. One of such… Continue reading The Need for Marketing and PR For Blockchain Companies
If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Fewer kids were trick-or-treating, fewer houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,… Continue reading Holiday Marketing and Promotions That Work in 2020
DIGITAL MARKETING AND SOCIAL MEDIA The digital marketing industry is booming and expanding every day. Did you know that Google receives more than 77,000 searches every second? Yes, this is a true fact and learning this information helped me understand the spectrum of this rapidly growing industry. Nearly all aspects of our world are impacted… Continue reading Digital Marketing and Social Media
Today’s shopper behavior changes create an opportunity to quickly pivot and turn new recruits into tomorrow’s best customers. Chances are you and your family have made countless adjustments as a result of the pandemic. We all have. It’s true in our driving behavior, in how we communicate, how we eat, and how we shop. Consumers… Continue reading 4 Steps to Turn New Buyers into Loyal Customers
With over 700 million monthly active users that consists of world-class brands, celebrities and everyday people around the world, one may conclude that Instagram is arguably the most popular social network in the world today. The success of Instagram can be attributed to a focus on visual content; over 95 million pictures and videos are… Continue reading Increase your Sales via Instagram Marketing
Every company promoting goods or services on the Internet can benefit from social networking services. Social media is widely used by a large and diverse range of demographics, and for many it’s addictive. But businesses should not overlook the leading tendencies of social media users, including the time of day, day of the week, and… Continue reading Top 6 Ways to Increase Your Brand Awareness Through Social Media Marketing (SMM)
With all of the new ways to reach customers online, email marketing continues to be the most effective way to find new customers and stay connected with current customers. However, while email has been around a while, the methods we use email have changed. It is no longer effective just to blast them all with… Continue reading Email Marketing Tips to Improve Customer Loyalty
Keeping your target audience engaged is invaluable for your brand. When your audience shares, comments, or likes your content, they are telling people that your brand is delivering value. Earning the engagement of your target potential customers is not an easy task. It requires consistency, creative thoughtfulness, and collaborative efforts from your marketing team.… Continue reading Don’t Be Afraid of Content – 6 Strategies to Help You Win