The digital marketing industry is booming and expanding every day. Did you know that Google receives more than 77,000 searches every second? Yes, this is a true fact and learning this information helped me understand the spectrum of this rapidly growing industry.
Nearly all aspects of our world are impacted by technology and have become virtual. Even prior to Covid-19, social media, and the internet was a big part of our lives. Now, more so than ever, digital marketing is so important and such an evolving industry. Due to this I think it is safe to say that digital marketing is quite literally the future. With so many things that changed when we were unexpectedly hit by Covid-19, I guess we can find comfort in the fact that digital marketing remained more or less, the same. That is what makes it so unique and fun to work with.
What is most appealing to me about digital marketing is the endless opportunity for creativity. Perhaps, in other fields, creativity may not be as important, but in marketing the crazy and unique ideas are what will give a client, product or influencer the exposure they need. This may be what makes marketing special. As an Information Technology major, the advancement of technological use in digital marketing excites me because technology is such a vital part of today and will be for the near future. Diving further into the technological factor, social media has become an integral part of digital marketing. Declared by Emarsys, there are 3.2 billion users on social media who use it every single day. The heavy use of social media makes it extremely easy to utilize it as a tool to promote business or your creative content. Marketing on social media platforms differentiates from marketing through television and newspaper advertisements since it is so easy to interact with your audience through your social media platform. Your audience is able to reach you through comments and direct messages providing that one to one connection that was unheard of through television and newspaper marketing. We all know world events give rise to unique ideas and innovative startups that ultimately transform huge elements of life. We saw the rise of Uber after the 2008 financial crisis and now we can’t imagine a world without Uber. Just like this the current global pandemic is transforming business and social media norms that have existed for years. We saw people tuning into their Instagrams and Tik Tok accounts to find inspiration, quarantine activities and so much more. Those who didn’t take the social media world seriously have come to the quick realization that digital marketing and social media will be the future demand. The integration of digital marketing and social media is especially exciting since users can find pictures of their friends and family on the same app as information they may need about a business!
Digital marketing has also helped analytics become an important part of social media platforms. This allows for influencers, content creators and businesses to have greater visibility and see if they’re reaching their audiences. Including data to help drive decisions enables influencers to help increase their engagement and motivate them to create content that their audiences want to see.
Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands. To succeed, you need a suite of online helpers. Out of the more… Continue reading Generate More Leads With These 3 Tools
In today’s advertising market there’s a million-dollar question that everyone has. “How can I increase my sales WITHOUT increasing my ad spend?” Legends say those who are capable of doing this have already ascended to marketing mount olympus and have tea time daily with Russel Brunson and Gary Vee… Seriously though. Especially after 2020, ad… Continue reading How We Added $500,000 In Sales With 3 Stupid Simple Split Tests
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on… Continue reading 4 Reasons Why You Should Get AdWords Certified
Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people… Continue reading How to Use Social Proof to Boost Your Online Marketing
You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone… Continue reading What Marketing Competitor Analysis Is and How to Do it
Companies are giving employees more time, money, and flexibility to recognize the new reality of 100% remote work. The future of work is a hybrid solution that will include both remote and in-person work, according to Rhiannon Staples, chief marketing officer at the people management platform Hibob. “There is still value in meeting face to… Continue reading 10 new perks of remote work
Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid? 1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative
Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm made content king. This explains why… Continue reading AI Content Creator: 5 Ways it Helps Your Blog Grow
Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business. It never hurts to have… Continue reading 10 Awesome Social Media Tools to Try This Year
That old piece of trivia that paper money carries more germs than your toilet seat has never been more relevant. Society was already trending away from physical bills, but recent studies have found that 60% of consumers plan to use digital payments instead of physical in the future because of COVID-19. It’s official: cashless and… Continue reading Why electronic payment processing is the future of digital banking