
Copywriting. It’s everywhere and entwined in almost everything. Ads. Websites. Emails. Marketing, advertising, and sales revolve around this crucial task. Having recently ventured into the land of copywriting, here’s a list of tips, tricks, and resources to aid you on your quest for magnificent copy.
Get used to asking for help. Along with actually copywriting, referencing others is the best way to learn. The resources out there are boundless and accessed so conveniently. Here are a few online blogs that have become vital to my copywriting process.
Here are some blogs for content strategy and marketing news:
For general writing tips, reference:
All in all, there are a plethora of resources you can utilize in creating the best copy possible.
Let the words flow on the paper without judgement and over analyzation. The first draft is always rough, but that’s how it’s supposed to be. Free writing allows your brain to spit out all the thoughts before self-doubt clouds your judgement.
Vivian Wagner from Psychology Today describes freewriting as, “where we play and experiment, where we make connections and form thoughts.” Freewriting opens an honest part of your brain, not littered with rules and standards. This is where the best (and worst) ideas are thought up.
I encourage you to write/type whatever comes to mind first. Disregard grammar, the need for continuity, and spelling. That will come with time and the second draft!
NextCore Media’s COO and Co-Founder, Christian Ladigoski, likes to use the phrase “Is it simple enough for a 3rd grader to understand?” If someone has never heard of your idea, product, or service, you need to explain it in an understandable manner. Sure, writing sprinkled with elegant words and elongated sentences can be beautiful, but not in copy. How is someone going to read a 10-paragraph essay about your company’ awesomeness when they don’t even read the 3-word ad in the subway?
Copy should pop and be easily understood. Complexity delays people from enjoying what you’ve written.
The moment you realize there is a mistake in your copy is an embarrassing one. That’s why you must catch mistakes with profuse review from not only yourself, but as many others as possible. Fresh eyes catch errors that yours might not catch. You know what you’re trying to say, but will others?
Review is polish to tarnished silver. If you want your work to sparkle, you’ve got to put in the effort. An extra review never hurts!
Copywriting is a highly sought out skill. With so much of the world’s eyes glued to the internet, writing becomes necessary to speak to the masses. It drives everything from awareness to conversions, while sparking conversations and shares. Proper and efficient use of this skill stands out on a resume and gives a leg up over competition. Hone your skills wisely, my friends.
Happy writing!
What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. In the context of E-commerce, CRO is the optimization of digital sales conversions. Why is this important? It is our observation that the most successful E-Commerce entrepreneurs are able… Continue reading Conversion Rate Optimization
Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands. To succeed, you need a suite of online helpers. Out of the more… Continue reading Generate More Leads With These 3 Tools
In today’s advertising market there’s a million-dollar question that everyone has. “How can I increase my sales WITHOUT increasing my ad spend?” Legends say those who are capable of doing this have already ascended to marketing mount olympus and have tea time daily with Russel Brunson and Gary Vee… Seriously though. Especially after 2020, ad… Continue reading How We Added $500,000 In Sales With 3 Stupid Simple Split Tests
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on… Continue reading 4 Reasons Why You Should Get AdWords Certified
Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people… Continue reading How to Use Social Proof to Boost Your Online Marketing
You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone… Continue reading What Marketing Competitor Analysis Is and How to Do it
Companies are giving employees more time, money, and flexibility to recognize the new reality of 100% remote work. The future of work is a hybrid solution that will include both remote and in-person work, according to Rhiannon Staples, chief marketing officer at the people management platform Hibob. “There is still value in meeting face to… Continue reading 10 new perks of remote work
Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid? 1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative
Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm made content king. This explains why… Continue reading AI Content Creator: 5 Ways it Helps Your Blog Grow
Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business. It never hurts to have… Continue reading 10 Awesome Social Media Tools to Try This Year