When marketing and showcasing your brand, it is so crucial for your audience to know what your purpose is. Your audience is asking themselves these questions:
So how in the hell do you get that message across clearly and efficiently?! Don’t worry, we’ve created a step by step guide on how to do that.
STEP ONE: Define your Purpose
First things first, you have to determine what your purpose is. What is the driving force behind your brand? A good way to think of what your purpose is asking yourself ‘what is my why; why do I do what I do? This has to be deeper and more meaningful than something as simple as making money. Dig deep.
Some questions to ask yourself to figure this out are:
STEP TWO: Create Content Based on your Purpose
Once you’ve established your purpose and your ‘Why!, now lets figure out how to create content on exactly that! The best way to communicate this to your audience is through creating content. Content can be curated and distributed onto any social media channel that fits with your brand, into newsletters, company websites, etc. Your content needs to keep your purpose in mind. If your purpose is to educate and teach people about your industry, create more education content. If your purpose is to grow your comedy business because you enjoy making people feel good, create entertaining content.
Whatever content you decide to make, a pro tip is to utilize the power of video and live streaming. People need to hear from real people. The most genuine way to explain your purpose and brand is to get in front of the camera, talk and interact with your people. Anybody can take cool photos, put words on a page, or make an infographic, but there is only one you. Utilize that!
What you have to say is SO important and there people in need of hearing it. When you do a video or hop on a live stream, people can see you, hear you and most importantly relate to you. Be authentic, be real and get your face on camera!
STEP THREE: Align Yourself with Organizations with a Similar Purpose
Alright, so we have our purpose, we’re creating awesome content, but how can you really get your message across to your audience? Combine forces with other organizations that have a similar purpose. For example if you are a fitness influencer who wants to help their audience live healthier and happier lifestyles join forces with a healthy meal delivery service, work with your local health food store, donate and become an activist for you local charity that supports something your passionate about (American Red Cross for example.
No matter what industry your in, it will make you so much more credible to join forces with other influencers, companies in line with your purpose, charities etc.
STEP FOUR: Don’t Just be All Talk
The most important step. If you’re gonna talk the talk, you gotta walk the walk. You can easily say what your purpose is and go on and on about it, but are you really living and breathing it? Let’s use the fitness influencer example again. If your purpose is to really help others live a healthy and happy lifestyle, you have to do the same! You have to be living that exact lifestyle. Lead or show by example. Put strong actions behind your words to really show your audience how serious you are about your purpose!
Finding your purpose and being able to not only explain it to your audience but to portray it effectively will take your business to the next level!
Today, everyone relies heavily on a wide range of different tools to manage social selling campaigns for our clients. As you can imagine, it becomes quite a pretty complicated task once you are managing dozens of different social accounts across many brands. To succeed, you need a suite of online helpers. Out of the more… Continue reading Generate More Leads With These 3 Tools
In today’s advertising market there’s a million-dollar question that everyone has. “How can I increase my sales WITHOUT increasing my ad spend?” Legends say those who are capable of doing this have already ascended to marketing mount olympus and have tea time daily with Russel Brunson and Gary Vee… Seriously though. Especially after 2020, ad… Continue reading How We Added $500,000 In Sales With 3 Stupid Simple Split Tests
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on… Continue reading 4 Reasons Why You Should Get AdWords Certified
Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out when you see other people… Continue reading How to Use Social Proof to Boost Your Online Marketing
You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so scarce anymore. Everyone has someone… Continue reading What Marketing Competitor Analysis Is and How to Do it
Companies are giving employees more time, money, and flexibility to recognize the new reality of 100% remote work. The future of work is a hybrid solution that will include both remote and in-person work, according to Rhiannon Staples, chief marketing officer at the people management platform Hibob. “There is still value in meeting face to… Continue reading 10 new perks of remote work
Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid? 1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative
Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm made content king. This explains why… Continue reading AI Content Creator: 5 Ways it Helps Your Blog Grow
Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business. It never hurts to have… Continue reading 10 Awesome Social Media Tools to Try This Year
That old piece of trivia that paper money carries more germs than your toilet seat has never been more relevant. Society was already trending away from physical bills, but recent studies have found that 60% of consumers plan to use digital payments instead of physical in the future because of COVID-19. It’s official: cashless and… Continue reading Why electronic payment processing is the future of digital banking