EC Accelerate is a company that guides new E-Commerce companies through the process of starting their online stores. We were hired to lower their cost per lead.
Our main focus was on the “squeeze page” where prospects would opt-in for a free crowdfunding blueprint guide. On this page, there are very few elements, so split testing the proper message was the biggest needle-mover. After just a few months, our split-testing created a 30% decrease in cost per lead.
Our second biggest priority was split-testing the Application Page where companies would apply for acceleration. Identifying where to place, and how to format, their lead form was the biggest optimization by far. Our split tests uncovered the most important factor was to make an exact-match to the email headlines and Application page headlines.
As EC Accelerate is such a high-ticket offering, testimonials are a crucial piece in effectively advertising and making sales. NextCore Media redesigned and build their testimonial sections to increase conversion rates.
What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. In the context of E-commerce, CRO is the optimization of digital sales conversions. Why is this important? It is our observation that the most successful E-Commerce entrepreneurs are able… Continue reading Conversion Rate Optimization
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Going freelance can be a scary prospect, as there are so many unknowns. Will you find enough clients to keep the wolf from the door? How much will you earn? How often will you get paid? 1. You’re running a business Many people think that switching from being a staff member to a freelancer… Continue reading What they never tell you about becoming a freelance creative
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Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business. It never hurts to have… Continue reading 10 Awesome Social Media Tools to Try This Year