Very Good Butchers is a Canadian company selling bean based vegan meat products. After 3 years of operation, Very Good Butchers had become the highest selling vegan meat company in Canada, so we were hired to increase their conversion rate and expand their sales to the United States.
As a website hosted on Shopify, there’s a lot of previously-injected code from past plugins. There was a lot of technical optimizations we needed to do first to get site-speed to a level that did not harm conversion rate. After several months the site speed was below the 2-second threshold
Very Good Butchers currently serves Canada and the United States. Customer behavior is different per country, so our conversion rate optimization and split-testing had focused on optimizing for both American and Canadian users, respectively.
Very Good Butchers was previously pushing traffic to their standard Product Page which did not hit the desired front-end profitability that they wanted. After intentionally constructing a cold landing page that converted well for FB and Google ads, we saw a simultaneous bump in new subscriptions.
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