splittesting.com
$20M
New Yearly Revenue
45%
Increase in Conversion Rate
SCROLL DOWN

Meet Very Good Butchers

Very Good Butchers is a Canadian company selling bean based vegan meat products. After 3 years of operation, Very Good Butchers had become the highest selling vegan meat company in Canada, so we were hired to increase their conversion rate and expand their sales to the United States.

Our Approach

Site Speed Optimization

As a website hosted on Shopify, there’s a lot of previously-injected code from past plugins. There was a lot of technical optimizations we needed to do first to get site-speed to a level that did not harm conversion rate. After several months the site speed was below the 2-second threshold

Conversion Rate Optimization (CRO)

Very Good Butchers currently serves Canada and the United States. Customer behavior is different per country, so our conversion rate optimization and split-testing had focused on optimizing for both American and Canadian users, respectively.

Landing Page Builds

Very Good Butchers was previously pushing traffic to their standard Product Page which did not hit the desired front-end profitability that they wanted. After intentionally constructing a cold landing page that converted well for FB and Google ads, we saw a simultaneous bump in new subscriptions.

Our Results

3.56%
Increase in search engine traffic
300%
Increase IN SEO Revenue

What Our Clients Get

Blogs

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